Robert Welsh on MSN

The men's brand that won't call it makeup

A pro reacts to a men’s grooming brand selling makeup-style products while avoiding the word “makeup.” ...
Robert Welsh on MSN

The men's makeup brand avoiding the word "makeup"

A pro makeup artist reacts to a men’s grooming brand that markets complexion products without fully calling them makeup.
Rolling Out

5 wild ways men’s makeup just changed the beauty industry

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...