This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

Add Yahoo as a preferred source to see more of our stories on Google. "We are proud to present our newest film, WILDFIRE. Starring Kyonosuke Yamashita, Aimu Yamazuki, and Trent McClung. Also featuring ...

Kyonosuke Yamashita is pro for Primitive Skateboards! Paul Rodriguez and the rest of the Primitive squad surprised Kyonosuke with his pro board on December 10th at their 10-Year Anniversary party.

Add Yahoo as a preferred source to see more of our stories on Google. Primitive's latest video offering, WILDFIRE gave us a taste of Kyonosuke Yamashita, Trent McClung and Aimu Yamazuki at their ...

It was near the end of 1996, around December, just before I turned 12, that I first started skating the streets of Los Angeles. From then on, I grew up riding, reading skating magazines, watching ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

To help celebrate the born day of the late and great 2Pac, renowned photographer Mike Miller and Primitive Skateboarding released today a limited skate deck featuring the iconic hip-hop artist. The ...

Paul Rodriguez has won four X Games gold medals, was named one of the 30 most influential skaters of all time by Transworld Skateboarding, and has earned a signature shoe line from Nike, two ...

Mike Miller x Primitive Skateboarding 2Pac "Against the World" 8.1" Skate Deck: A new skate deck featuring an iconic photo of 2Pac taken by Mike Miller honors the late rapper's 44th birthday this year ...