Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

Any effective marketing strategy has a specific focus. The strategy must give the company direction in utilizing its available resources as effectively as possible for reaching the desired audience.

Forbes contributors publish independent expert analyses and insights. Peter Cohan, a Boston-based senior contributor, covers stocks. And one of those wounds was ignoring a key Porter prescription on ...

Some of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/llbdg6/pharmaceutical) has announced the addition of the "Pharmaceutical ...