Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

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At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Add Yahoo as a preferred source to see more of our stories on Google. buy L'Oreal Paris Colorsonic Hair Color Device at Target The L’Oreal Colorsonic hair cartridges come with enough product for a ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

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The company’s new education center is designed to level up the expertise of professional hairstylists and colorists.

It’s where mastery, innovation, and education converge. “We care deeply about professionals, and we want to invest in ...