Nike signed a deal with pickleball player Anna Leigh Waters in the company's first partnership in the sport. The 18-year-old will represent Nike in apparel and footwear across all competitions and ...

Pickleball remains one of the fastest-growing sports in America, with the game increasing participation 311% between 2022 and 2024, per reports from Sports & Fitness Industry Association (SFIA). In ...

Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across racket sports, including the lucrative business of tennis fashion. Waters, 18, ...

For a sport to triumph, success alone cannot sustain it. It also requires efficient financial backing and support from global sponsors for athletes to remain financially empowered. It is a two-way ...

A splash of colour, a touch of flair, and a growing sense of individuality - Anna Leigh Waters continues to redefine pickleball with her bright presence on the court. At the start of the year, the ...