Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike (NYSE:NKE) reported its fiscal third quarter 2026 results after the markets closed yesterday, and the stock is paying for it. Shares are down 13.41% in morning trading today, despite a 24.25% ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

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Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive this in your email every Wednesday morning? Subscribe here, it’s free.) Name-dropped today: Costco, Tom ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...

Your youngest employees aren't just asking "why" more often—they're refusing to move without it. And before you roll your eyes at "Gen Z entitlement," consider this: they might be onto something that ...