One of the most overlooked aspects of basketball players’ games are the shoes on their feet. While some may think it’s simple enough to go to your local shoe store and pick out a pair of shoes ...

Remember when Nike Flyknit was still relatively new and the thought of getting to customize a Flyknit silo was a distant dream? Eventually Nike let the sneakers show up on NIKEiD, although it never ...

The custom futbol themes continue to reign supreme on the Air Max. After introducing several national team options for the Air Max 90 during the World Cup, NIKEiD is back with two new design elements ...

Nike (NKE +0.04%) doesn't seem to need much help growing its profit lately. Its sales and market share are increasing around the world, boosting the company's bottom line. Yet Nike seems to keep ...

If you’re one of the many heads out there who missed out on the Digital Gravel and The Hundreds Site release of the TH Paisley Hoodies, here’s another chance. Caliroots has just announced that they ...

If you require a bit more flash and flare with your footwear, then you've probably taken to NikeiD more than once to personalize a pair. The customizable sneaker ...

Eckhaus Latta debuted the sneakers they designed in collaboration with NikeID at their show on Monday, and the results are amazing, deconstructed, and wholly unexpected. The images are a little blurry ...

NIKEID.COM store opened in Berlin!: Quietly and almost unnoticed the Nike iD store opened in Berlin. Same game as in New York, entry only with appointment. Hopefully I will get a chance to get in ...

TORONTO --Nike Basketball had a lot going on during All-Star weekend in Toronto, including a sneaker store inside a moving train where you could cop some of the brand's more coveted recent releases.

ATLANTA — Nike unveiled its London NikeiD studio, a customization service that is the first of its kind in the U.K., at the NikeTown store in central London on Thursday. The studio, a stylish ...