The show provides fans with live coverage of every touchdown and significant moment of the football games on Sunday afternoons during the NFL season.

ESPN acquired the NFL Network and other NFL media assets last month, including the rights to NFL RedZone. In return, the league acquired a 10% equity stake in the company.

Following a trial run late last season, the popular channel will have what an NFL spokesman described as “a limited number of ads” during its seven-plus hours on the air.