Starting small, staying focused and being persistent are the keys to long-term success, says Conjunto Primavera vocalist Tony Meléndez. Primavera knows about persistence: It took the band years to get ...

The best songs evoke a memory or a feeling, says Conjunto Primavera vocalist Tony Meléndez. He said that is why the group focuses first on lyrics when selecting songs. A case in point is Algo de Mí, ...

The high-pitched, echoey vocals describe a sinking romance against a backdrop of soulful horns and pop-drenched keyboard hooks. It’s the affecting pop balladry of norteno group Conjunto Primavera.

Conjunto Primavera, which emerged as one of the most popular bands in the norteño genre during the 1990s and never looked back, will perform their greatest hits at the Chumash Casino Resort’s Samala ...