Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

While you were busy digesting this week’s OMG-IPG megamerger news, there was another acquisition you might have missed. On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

AT&T committed a big no-no in its latest advertising campaign against T-Mobile, according to the organization that runs the ad industry’s self-regulatory system. BBB National Programs’ National ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

T-Mobile’s holiday campaign is facing some unexpected complications from the ad industry’s self-regulating body. Last week, the Better Business Bureau’s (BBB) National Advertiser Division (NAD) issued ...

YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during ...

The telecom ad wars heated up this week when AT&T unveiled a new spot featuring actor Luke Wilson attacking competitor T-Mobile directly, calling the company “the master of breaking promises.” The ad, ...