This powerful Air Jordan ad tells the story of how Michael Jordan’s partnership with Nike changed sports culture forever — ...

Michael Jordan says his first reaction to the Air Jordan 1 was fear that the flashy shoes would make him “look like a clown.” ...

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

All Michael Jordan wanted to wear was adidas in the NBA. Although he wore Converse at North Carolina, because his coach Dean Smith was getting paid about $10,000 a year to put the brand on his players ...

CLEVELAND, Ohio — Before the Jumpman. Before Air Jordan. Before a brand that generates billions annually and dresses generations of kids who never saw MJ play a single professional minute, Michael ...