Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

What influences consumer decisions when they shop? Here we look at contextual influences, personal influences, and other influences on consumer behavior. #marketing #consumerbehavior #learnmarketing ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Consumers aren’t always rational - and in 2026, they’re behaving more unpredictably than ever. In this eye-opening session, ...

Tesco Media today launches We Know the Nation 2026, its third annual trends predictions report exploring the cultural and cognitive forces shaping how Britain shops, lives and decides. Grounded in ...