Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

Disney’s live-action Snow White is already coming to life before it lands in theaters. On March 1, Mattel will debut limited-edition dolls inspired by the forthcoming film’s courageous heroine, Snow ...

Mattel has inked a new multiyear global licensing agreement with Disney Consumer Products for the Disney Princess and Disney Frozen brands.

Mattel, the toy manufacturer known for producing Barbie and Hot Wheels cars, is making a comeback with its new line of princess dolls representing 17 different Disney characters, including Anna and ...

Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney‘s princess and Frozen will arm the company with more recognizable properties in a crowded ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. When Disney awards the toy licensing rights for its most ...

Mattel's new license to sell Disney Princess toys fills a big revenue void it lost to Hasbro in 2015. That year, Disney Princess generated 8% of Mattel's total sales. The new agreement confirms that ...

Walt Disney (NYSE: DIS) and top toy maker Mattel (NASDAQ: MAT) both have strong consumer brands, but the future of the House of Mouse looks more certain compared to the outlook for the maker of Hot ...

The toy giant wants to "unlock" its "treasure trove of IP" with new hire. By Alex Weprin Senior Editor The toy giant Mattel has hired Walt Disney Co. veteran Josh Silverman to lead its franchise ...

Walt Disney (NYSE: DIS) is the world's largest entertainment operator. It has 12 theme parks, several billion-dollar franchises, and an unmatched content library. However, it's been struggling ...