Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers ...

Consumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including digital video and TV. It’s a marked departure from the ...

Etsy launched its holiday marketing campaign, “Give ‘I get you’ gifts,” with a media plan that includes TV spots, out-of-home placements and social media, according to information shared with ...

Etsy launched an ad campaign spotlighting its sellers, part of a new “brand mission” addressing the rise of automation and mass production as threats to the hand-crafted goods the e-commerce platform ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago By ...

Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was homemade masks. Pandemic ecommerce numbers deflated, Apple ATT reversed the mobile economy, then the recession hit.

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In his new position, he will lead all aspects of marketing with a particular emphasis on building out digital marketing and CRM capabilities. Rickerby arrives at Moonpig weeks after its brand refresh, ...

Despite evidence of consumers cutting back on crafty splurges, Etsy's quarterly results came in better than forecast. The company outlined how shifts in its marketing approach are helping to boost ...