Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

Think about the last time you walked through a fragrance department. Visualize the men and women standing in front of the counters. They are dressed in black and anxiously evaluating which consumer to ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

NORH CERRITOS, CA / ACCESSWIRE / April 13, 2023 / Cornerstone Marketing Concepts (CMC) is a multi-award-winning telecommunications company with its headquarters located in Southern California. The ...

BRIX Holdings, the multi-concept franchising company behind Friendly’s and a portfolio of beloved restaurant brands, today announced the appointment of Erik Jensen as vice president of marketing. A ...