Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

SOMERVILLE, Mass.--(BUSINESS WIRE)--Consolidated Marketing Services (CMS) is thrilled to announce the acquisition of award-winning promotional merchandise agency Progressive Promotions. Progressive, ...

Mexico-based agency Dubbing Hits, which is celebrating its fifth anniversary, has worked with clients including Bad Bunny, Shakira and Fuerza Regida. By Jessica Roiz Assistant Editor, Latin Five years ...

Matt Alcone caught the promotional marketing bug in high school, helping a sporting goods company run promotions to teach kids how to ski on artificial snow. It wasn’t long before big brands like ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Advertising operations managers are responsible for the advertising done by a company. They may be employed by advertising agencies or service-based companies, and in some organizations the ...

Equity Marketing Inc. will purchase Minneapolis-based Johnson Grossfield Inc. for $4 million and $500,000 in stock plus additional consideration up to $4.5 million based on future performance. The ...

The EFA announced on Wednesday that it signed a deal with marketing agency Promo AD worth LE52.75 million for the coming two seasons. “A contract was signed today after a meeting involving EFA ...

Advertising agency fee structures represent a balance between the needs of clients who want to get the best return for their investment in advertising and agencies that must make a profit on the ...