Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

What is the ‘Me Explaining Makeup To Men’ TikTok trend about? The Me Explaining Makeup To Men trend involves comparing photos of various beauty products the poster considers to be in the same quality ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...

A pro makeup artist reacts to a men’s grooming brand that markets complexion products without fully calling them makeup.

In the midst of the countless beauty influencers and vloggers on social media today, there’s a small subset of Black male influencers who slay their beats with no apologies. And this fall they’re ...