These days it can be hard to find the best tutorials to watch to achieve that look you’re going for. Although we love that so many creators have the opportunity to share their genius due to the ...

Here’s what they had to say about their relationship with social media, growing up on camera, and, yes, getting canceled.

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they sell products for hours on ...

Even on your busiest days, there is always time for a beauty tutorial. Whether you're going on a date, to a party, or just running errands, there are an infinite amount of ways, bold and subtle, you ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

Few beauty influencers on Instagram and YouTube need little introduction. Michelle Phan is one of them. Considered to be one of the first pioneers of beauty vlogging, Phan joined YouTube in 2007 to ...

Some of the biggest names from beauty YouTube's halcyon days are reemerging after pandemic-era "cancellations," — but whether or not their reputation is salvageable isn't of much consequence — the era ...

While buying from Black-owned brands and giving your attention and donations (if you have the means to) to Black-led organizations is a great way to help enact change, you can do even more by also ...

If you are into your beauty game, I'm pretty sure you will have a healthy (possibly unhealthy) YouTube addiction to accompany it. With so many tutorials, hauls, reviews and "my boyfriend does my ...

A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June. Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade, Star ...