MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

We've heard the stories of tweens wreaking havoc in Sephora stores and racking up $800 carts full of beauty products. But many of the products in those Sephora bags do not necessarily improve their ...

The proliferation of dermatologists and skincare experts who preach the importance of ingredients on TikTok has birthed a new generation of beauty shoppers who are more savvy than ever. Once dominated ...

Forget toys and books. Many of today’s young girls are obsessed with luxury anti-aging skin care that’s intended for older women. Thanks in part to social media’s “get ready with me” content featuring ...

Add Yahoo as a preferred source to see more of our stories on Google. Tweens are hooked on skin care. Is it harming their skin? (Getty Images) (sarra22 via Getty Images) "Social media and trends play ...

Piper Mitchell loves makeup. And it shows. The 9-year-old's pink makeup case holds a collection of products in a rainbow of colors; there's lip gloss, blush, mascara, eyeliner and her favorite, purple ...

Every morning before school, Evelyn, a seventh-grader in suburban Kansas City, props her iPhone up against the mirror of her vanity, applies a series of makeup and skin care products, and vents to the ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...

As a mom to two tweens, I have to say I love this middle childhood stage. From the ages of ...