MAC Cosmetics and Luar are back at it again - this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...

The brand is using their VIVA Glam grant to support Black filmmakers and makeup artists through ColorCreative’s Find Your People Program.

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

If you've stumbled across this page, you're probably looking for a last minute beauty gift set that will wow.It's no secret that finding the perfect birthday present (or maybe even an early Mother's ...

Nude lipsticks never go out of fashion, and to add to the plethora of neutral lip products on the beauty market, as well as my ever-expanding collection, comes the return of MAC’s Yash lipstick.