Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

LEARN TO SPOT THOSE FAKES. WHETHER YOU’RE HIRING A CONTRACTOR LOOKING FOR AN APARTMENT OR SHOPPING ONLINE. CHANCES ARE YOU’VE CHECKED OUT ONLINE REVIEWS. COMPANIES RELY ON REVIEWS TO STAND OUT FROM ...

Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the company's "Transparency Report 2025." Stream Connecticut News for free, 24/7, wherever you are.

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

Getting your Trinity Audio player ready... The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has ...

A new study claims 3 percent of Amazon customer reviews it analyzed were AI-generated. Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers ...

Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the company's "Transparency Report 2025." That's more than twice the number detected in 2022, according ...

Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the company's "Transparency Report 2025." That's more than twice the number detected in 2022, according ...