South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based advertising network aimed at serving the digital ad industry. Arbitrum would ...

LG Electronics builds a blockchain ad network on its own Arbitrum layer-2 to automate the $740 billion digital ad market.

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.

LG Electronics To Launch Arbitrum-Based Digital Ad Platform. LG Electronics has collaborated with Arbitrum to develop a layer-2 blockchain network for a new digital advertising pl ...