The decades-old toy for kids is building on its longtime popularity with increasingly elevated sets designed specifically for AFOLs (short for "Adult Fans of Lego"). Lego was also prominently featured ...

Sheila Brooks was first introduced to Lego bricks as a tiny kid, when she and her sister would play with the chunky Duplo blocks, but now that she's older, she has graduated to bigger sets. Her ...

Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said on ...

Lego is taking market share in amid a struggling toy market as it reported strong sales growth for 2024. The company produces most of its bricks in Mexico, but CEO Niels Christiansen brushed off ...

Lego sets have a scarcity factor that is fueling a pricey resale market, making some sets worth as much as $16,000. The New York Times reports that this has led to Lego kits (Lego—and the NYT—note ...

Explore the current Lego reselling market and find out if it’s still profitable or overhyped. Insights for collectors, ...

(Bloomberg) --A lot of fancy things can be built with Lego sets nowadays. Such as a diversifying portfolio that loads on the Fama-French size factor. Collecting Lego -- yes, the plastic toys made of ...

With 8.8 percent of the global toy market within its grasp, Danish toy titan Lego lags only behind its US rival Mattel, according to recent reports. Yet, just a decade ago, the iconic building toy ...

Lego sales reached a new high last year - Copyright AFP/File Arsene Mpiana Lego sales reached a new high last year - Copyright AFP/File Arsene Mpiana Lego cemented ...

You can get Lego's first-ever Star Trek set this holiday season with a free gift when you get it from Lego itself, and it's a ...