The L’Oreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum is the go-to serum to make all hair types shinier and smoother in one use. In fact, per the brand, this serum helps make your ...

It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. It’s easy to assume that ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

One shopper raved that it “revived” their hair. Recently, celebrity fashion and beauty trends have given me sensory overload. As a beauty editor, all of it has started blending together; I can’t ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

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Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...