If you watched the Golden Globes on Sunday night, you may have seen the commercial for L’Oréal Paris Feria Smokey Pastel kits in pink, lavender, and blue — yes, #UnicornHair and #MermaidHair have hit ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

The campaign, based within an industrial estate, aims to show “an empowered, modern female spirit” explained Lisa Conway, managing partner for L’Oréal Paris. Conway continues, “The campaign celebrates ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...