Vision Pro's launch exposed Apple Store issues beyond the headset's $3,500 price tag, according to a new book.

Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

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Apple has been researching how to make a customizable Apple Vision Pro where the battery, the frame, and more can be changed ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Make the most of your $3,500 headset.

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

As second comings go, the Apple Vision Pro’s is deliberately low-key. For a brief moment in time, you couldn’t flick open TikTok without watching someone trying to ski a black run, skateboard around ...

I'm the latest early-adopter in history. I finally got my hands on an Apple Vision Pro VR/AR headset, two years after launch, and I feel like I'm showing up at a party at 4 a.m., just in time to watch ...