During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...
As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...
Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...
Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million.
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