With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, ...
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities IRVINE, Calif., Jan. 29, 2025 /PRNewswire/ — USIM, a leader in delivering forward-focused media ...
IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV ...
Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory NEW YORK, Jan. 8, 2026 /PRNewswire/ -- Seedtag, ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The content data platform IRIS.TV has announced a deal with GroupM, WPP’s media investment group, ...
IRIS.TV, which was acquired by Viant a year ago, is a leader in tagging shows by mood and theme—the company provides the examples of “joyful” or “travel”—in order to maximize opportunities for CTV ...
Amidst a growing market around contextual CTV advertising, premium ad-supported video streamer Crackle will be adding its video inventory to a contextual video marketplace run by IRIS.TV, a video ...
NEW YORK—Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising ...
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 ...
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