Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

Reddit's community-based platform excels in contextual and interest-based ads, driving strong DAUq growth and ARPU improvements, leading to a 'Buy' rating with a $130 target price. International ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Data sharing creates liability. Many brands and publishers employ consent management platforms (CMPs). However, true privacy compliance requires more than that, writes Dan Frechtling, CEO of Boltive.

The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

BBB National Programs’ Digital Advertising Accountability Program (DAAP) found Zillow Group’s sites and apps inconsistently adhering to Digital Advertising Alliance rules on interest-based ads, ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...