For a while now I’ve been haunted by TikToks of people testing out a base foundation by Il Makiage that claims to perfectly match skin tones from nothing but an online quiz. It’s got something ...

You’ve likely seen the Il Makiage Woke Up Like This Foundation all over your TikTok feed. It’s a product that promises amazing things (think: a flawless finish, exact shade match and all-day wear).

The Il Makiage foundation is my Roman Empire. Although my day job includes reviewing dozens of new foundation formulations, somehow, I always find my way back to this best-selling formula. And I’m not ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

Il Makiage launched at the height of the Instagram makeup era in 2018. Fast forward to 2025, and the brand is still hyped for its hero products. One of its bestsellers is the viral woke up like this ...