Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

As consumers increasingly rely on mobile devices, businesses are turning to digital marketing strategies that include mobile marketing, social media campaigns, mobile-optimized SEO and more. A newer ...

Some Target baskets carry a Bluetooth Low Energy Beacon that transmits its location to "smart" lights in the store. The ...