How Elastic Are Your Prices? The More You Know, the More Power You Have

Signs of a healthy price point would be consistent sales growth and sustained lift, with sales growing after a promotional ...
Fast Company

Research reveals how Delta and other airlines use AI to set ticket prices

Booking your last-minute summer getaway? Delta Air Lines recently revealed to what extent it is using artificial intelligence to set ticket prices. And while this is just the beginning of the AI ...
UPI

What is personalized pricing, and how do you avoid it?

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...
PBS

Personalized pricing has spread across many industries. Here’s how consumers can avoid it

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...