Robert Cialdini is the author of Influence, a book which has been, well, very influential. It has sold over 3 million copies. Influence is not only a fun read, but it is brim-full of some of the best ...
Reciprocity (give-and-take exchange) is essential for successful human interactions. Feeling motivated to return a favor (and feeling owed for a favor) drives social behavior, personal interaction, ...
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