A common goal when styling a wig is making it look like it could be your real hair. "I always approach wig styling with wanting them to look as natural as possible," Sims says. "I love doing ...

When Leah J. Loukas, the storied wig designer behind countless Broadway productions, answers my Zoom call from her studio, it looks as if she’s sitting smack dab in the middle of a Sally’s Beauty ...

Learn how to install a super sleek highlight wig effortlessly and achieve a flawless, natural look that shines with ...

Here's a complete guide on how to secure Rumi's purple braid hair extension or wig to complete your 'KPop Demon Hunters' ...

Watch my complete full wig install of this vibrant burgundy T-part wig I show you exactly how to achieve a flawless, natural hairline and style this stunning color This unit is perfect for beginners ...

Too often, the best beauty stories go Untold, solely based on a person's skin color, religion, gender expression, disability, or socioeconomic status. Here, we're passing the mic to some of the most ...

There are many myths when it comes to Black women and their hair care. But one of the biggest myths of all? That you don’t have to maintain your color after your wig is dyed. The truth is, your wig ...

Trends are cyclical, but “beauty blindness” is forever. From “eyebrow blindness”––the early 2000s and ‘10s trend of overdrawing and filling in your brows (think: 2003 Lil’ Kim)––to the return of ...