Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

What do governments, businesses and individuals have in common? They’ve all invested time and money in forecasting how long a project will take to complete. Despite the forecasting, every one of them ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

Millions of new companies are launched every year, often building their infrastructure from the ground up in what’s known as a “greenfield” deployment. With no legacy systems to contend with, these ...