Branding can be everything to a school. That’s why when Sexton went through a nickname change in 2023, it wanted an image that looked strong and fierce. Those elements led to the creation of a dog ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...

INDIANAPOLIS — If high school taught you anything, it’s that you shouldn’t copy someone else’s homework. But tell that to the long, storied history of high schools “copying” NFL teams’ logos. While ...

The team will still be known as the Warriors, but Aloha High School finally has its new logo. The Aloha High School website was updated this week, featuring a new blue wolf figure flying out of a ...