Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+ Page dashboard. Pretty cool new addition to ...

Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google showed Thursday it’s getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google’s servers.

Daniel Waisberg, the Analytics Advocate at Google, posted on his Google+ page a new feature that rolled out within the Google+ Local Admin Dashboard screens. Now, if you link your Google+ Local ...

Analytics dashboards seem to be one of those things that everyone thinks is great in theory. Theoretically, an analytics dashboard should remove the requirement for answering 1,000 questions a month ...