They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday. American Girl dolls that highlight historical moments are being taken out of the past and plopped ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

As the iconic American Girl doll brand turns 40 years old, Mattel is taking new steps to give its loyal fan base new options as they get older. But a redesign has some fans asking if the brand is ...

Add Yahoo as a preferred source to see more of our stories on Google. On a recent bus commute into New York City, I met a woman from my neighborhood who runs a small side hustle restoring American ...