As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Add Yahoo as a preferred source to see more of our stories on Google. I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name ...

In February, TrumpRx joined a growing list of websites consumers can tap for discounts on their medicines. Here's a cheat sheet for getting the best deal.

Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

A box of name-brand cereal may not seem like an especially luxurious purchase, but when you're trying to buy enough for a hungry family of four, the cost can add up. Luckily, Walmart offers generic ...