For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

The rise of publicly accessible generative artificial intelligence tools has dominated conversations in both the media and executive conference rooms over the past year. While consumers and business ...

Carvana is a huge operation, a used-car retail giant. So how can Carvana be bigger? How about adding the towering Shaquille O’Neal — all 7-foot-1, 300-plus pounds of him? Carvana announced an ...

Getting people involved in communication-based apps and brainstorming activities promotes fun, creativity and connection.

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers and customer content cost less but convert more. Reward referrals and let ...

SocialPacific 2025 brought together marketers from across Canada to explore attention, authenticity, AI, and the power of ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Dr. Squatch is trading cheesecake for beefcake: After being ...