The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year’s Super Bowl 59, has now sold several ...

NASCAR fans tuned in for the Iowa Corn 350 on August 9 and saw something unfamiliar on their screens. The NBC Sports name was gone. Following the conclusion of the 2026 FIFA World Cup, the natural ...

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory hydration breaks. But for Game 28 between Mexico and South Korea, the network ...

Viewers criticized the network for showing commercials during hydration breaks in the opening game between Mexico and South Africa. Many became even more frustrated when Fox returned from one ...

AI-focused ads are up, and movie spots are down, Fox says, as 30-second ads hit an eye-watering $8 million. By Alex Weprin Senior Editor Super Bowl commercials are in many ways a reflection of the ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl Sunday has become a two-part event for millions of fans. First, there is the game, the tackles, the turnovers, the ...

NASCAR fans may have noticed a key change to the broadcast today. The commercials have come by the many, but they have all been in side-by-side coverage. In turn, we get to see every single lap of the ...

Fox and iSpot, one of a group of measurement-technology upstarts, are expanding their partnership to include data that tells ...

With Fox televising the Big Game, Fox News will get a minute and 15 seconds of Super Bowl ad time, including a 20-second brand-focused spot, and ads spotlighting shows from Martin Scorsese and Kevin ...

Fox's 45-second Pato O'Ward-centric IndyCar ad is expected to debut during Sunday's Super Bowl. Along with O'Ward's spot, Fox also plans to air previously released commercials featuring Josef ...

Fox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game. The average ...

‘Ted Lasso’ seemed to take subtle shot at Apple TV’s MLS deal in new season America’s favorite, or at least most well-known, fictional soccer coach returned to streaming recently, with Ted Lasso ...