Ford bet big 15 years ago on going off-road and never looked back. It announced Jan. 13 it is expanding the packages to offer a more affordable model.

Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor.

Ford CEO Jim Farley says off-road SUVs like Bronco and Raptor deliver major profits, as automakers cash in on rugged styling and high-margin trims.

The Blue Oval's Bronco 4400 has proven to be an authoritative performance presence in the production-based Everyman Challenge ...

Ford showcased two custom Bronco project vehicles, the Arches and Cliffhanger, at the Bronco Stampede in Moab, Utah. These vehicles, built on the Bronco Badlands and two-door Bronco platforms, ...

Ford Racing heads to the King of the Hammers with five Bronco Raptor 4600s. The Blue Oval hopes to win again in the Ultra4 Stock Class.

Here’s what people love about the Ford Bronco: it looks tough, feels playful, and actually has real trail capability. We’ll ...

Ford’s Bronco certainly offers something for everyone. The full-size Bronco SUV comes in seven trims and two- and four-door configurations: Base, Big Bend, Heritage Edition, Outer Banks, Badlands, ...

The Ford Motor Company has decided to join the Chinese EV craze with an unexpected novelty - the all-electric Ford Bronco off-road SUV. Naturally, despite its good looks, this thing isn't going to be ...

Ford CEO Jim Farley referenced expanding off-road trims to "important and popular franchises," which could fuel rumors of an ...