This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...
With trailblazing celebrity costume designer June Ambrose as women's basketball creative director, Puma returned to the New York Fashion Week scene. Aptly titled "Futrograde," the brand presented an ...
If there's one thing we know about athleisure brand Puma, it's that they know how to pull off a good collaboration. Following its successful partnerships with artists such as Dua Lipa, Puma is once ...
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Rihanna’s FENTY and PUMA partnership has reportedly come to a quiet end. According to Business of Fashion, the revived ...
The musician-mogul’s longtime sneakers contract appears to have run its course—and she was spotted wearing rival kicks in ...
Earlier today, actress Lauren London debuted a new campaign with global retailer Puma. “There is nothing to hide here, no way to pretend,” says London as the video starts. Earlier this year, the ...
This week in fashion had a few newsworthy moments to share. First up, June Ambrose has announced she will be leaving her creative director at Puma for the women’s basketball sector. Ambrose was ...
PARIS — Sportswear brand Puma AG on Thursday named Cyprus-born designer Hussein Chalayan as its creative director and acquired a majority stake in his signature fashion brand, confirming a report in ...
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