Netflix will develop movies, TV shows and animated content based on The Elf on the Shelf, the Christmas character with the watchful eye to see who have been naughty and nice boys and girls every ...

Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating its 20th anniversary and sisters Chanda Bell and Christa Pitts share the story ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide holiday phenomenon. Christa Pitts (left) and Chanda Bell, sisters and co-CEOs of The Lumistella Co., which ...