NEW YORK--(BUSINESS WIRE)--Having a simple, easy-to-pronounce name is more likely to win you friends and favor in the workplace, a study by Dr Simon Laham at the University of Melbourne and Dr Adam ...

Whether they’re shopping for golf balls or considering a dog for adoption from an animal shelter, consumers prefer easy-to-pronounce names. A University of Nevada, Reno researcher says consumers feel ...

Of the 3 “D” names in their household, you will likely only be able to pronounce one of them. Because of the mispronunciations they’ve endured through the years, “easy-to-say” became the driving force ...

Having a simple, easy-to-pronounce name is more likely to win you friends and favour in the workplace, a study by Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University ...