AMSTERDAM & NEW YORK--(BUSINESS WIRE)--Building on its success in providing AI-generated audio ads for radio, podcast, and streaming, the creators of Adthos have unveiled a groundbreaking new feature ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...