Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Since the rise of email and the digital world there have been multiple ways to communicate and reach people. Marketers have many avenues to promote a service or product to potential customers.However ...

STAMFORD, CT—August 11, 2011—Pitney Bowes announced that Wilen Direct has acquired and deployed the Pitney Bowes Print+ Messenger color inkjet system to create individually customized, four-color ...

Similarly, direct mail has been a successful workhorse for decades for many companies, but now seeks to remain relevant in these trying times. Therefore, to deliver a cover story worthy of IDM ‘s long ...