A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

In a press release, Reps. Greg Casar (D-Texas) and Rashida Tlaib (D-Mich.) announced the Stop AI Price Gouging and Wage ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...