Blue God Entertainment has acquired Legends League Cricket for Rs 49 crore. This marks a significant development as it ...

In 2019, American Cricket Enterprises (ACE), the San Francisco-based parent company of Major League Cricket (MLC), pledged $1 billion to develop the sport in the U.S. Three years later, MLC secured ...

The ICC is pursuing longer, premium sponsorships to enhance cricket's global appeal, with Omnicom FUSE launching initiatives ...

With over 250 million users in India and 85% of Gen Z following the IPL, Snap is pitching immersive AR formats and creator collaborations to help brands tap real-time match conversations. As brands ...

The embattled USA Cricket national governing body has terminated its tie-up with American Cricket Enterprises (ACE), which has, up until this point, been running the annual domestic Major League ...