In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

Building distinctive brand assets is like having a cheat code for a brand’s marketing efforts. They are the logos, colours, typeface, sound signatures and shapes that signal to an audience that what ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Using conversation prompts to edit and manipulate images and videos can shorten production ...